Web advertising.

Web advertising is the dexterity of using the Internet as a medium to deliver marketing messages to an identified and targeted audience. It is useful for attracting traffic to our website and raising awareness of the brand, but above all, web advertising is designed to persuade the target customer to participate in a specific action, such as making a purchase.

Before starting with web advertising, it is important to establish with the client the objective that is sought, whether it be to get leads, sell, reach the target audience, etc.

From here, we will propose a strategy together with the client to analyze where and how we will carry out online advertising.

For example, when someone searches for a product on Google, it is probably to buy, so if our goal is to sell, it is the best option. While social networks are used more to socialize but also allow us a very specific segmentation and reach the target audience as closely as possible. In this way, advertising on social networks can be a great option as a first step to reach our audience that may not be specifically looking for our product but to whom we make ourselves known, we create a need, enter our website or fill out a form and then … we move on to the next step … remarketing display campaigns.