How to create a social media username.

Unique, original, and easy to remember. These are the main characteristics needed for a username on Facebook, Instagram, Twitter, LinkedIn, or any other social network.

Finding the ideal name that meets these criteria is not an easy task. Keep reading!

Steps to choose the best username

1. Language. A simple and effective way to get an available username on any platform is to add the language at the end. For example: UserES (Spanish).
2. Geographic location. If you want your account to reach an international audience, try creating different usernames for each region. For example: UserUSA, UserES, UserUK.
3. Official account. For artists, celebrities, or media accounts, it’s valid to add the word “official” at the end.
4. App. In the case of applications, add “App” to your username to make it clear that it's a mobile app.
5. Type of business. Similar to the previous step, depending on the business type, you can add a distinguishing word either at the beginning or end. For example: UserHotels.

How to create the best username for each social network

In addition to the essential features mentioned, there are conditions, specifications, and restrictions for creating usernames depending on the platform.

Instagram: short and precise username

One of the most in-demand platforms today, where you need to stand out—even with your username.

Try to come up with something original, simple, yet representative. It’s recommended to create a short and precise name rather than a long and hard-to-remember one. Avoid using long numbers, dashes, and periods in the middle of the name, as well as random characters.

Underscores (_) are accepted, but hyphens (-) are not.

Facebook: alphanumeric characters and dots

Facebook restricts usernames that are not related to a person or business.

Only alphanumeric characters (A–Z, 0–9) or a dot (.) are allowed. We recommend choosing clear and memorable words that reflect the real name of your business.

Twitter: limited characters

You only have 16 characters available. Two ideal strategies for this platform are to create usernames related to your profession or company, or to combine initials with the last name.

As with Instagram, underscores (_) are accepted, but hyphens (-) are not.

LinkedIn: numbers and letters

LinkedIn only allows usernames made up of alphanumeric characters. Choose keywords that help make your profile more visible in searches on the platform.

Follow these tips to learn how to create a username for your social networks—you’ll definitely get it right!