Snapchat is a very popular app among younger mobile users, with great potential for viralizing audiovisual content. It is a highly useful tool for implementing any marketing strategy.
This platform provides an easy way to share everyday moments. Although it experienced a significant boom a few years ago with its famous dog ears and nose filters on people’s faces, it still holds an important place among the leading social networks for iOS and Android, with over 498 million active users worldwide.
What is Snapchat?
Snapchat is an instant messaging app that is highly popular among young users, allowing them to exchange images and videos temporarily. These are called “Snaps” and disappear after being viewed.
Its main function is to take photos and videos while adding a variety of filters and effects. It also offers individual and group chat functions, similar to other instant messaging services like WhatsApp and Telegram. However, the key difference is that messages disappear once they are viewed, just like Snaps.
This platform provides a simple way to stay in touch with family and friends without requiring too much focus. Sending a Snap is quick and spontaneous, serving as a direct way to express emotions. Additionally, it is a perfect tool for use in your online business.
How does Snapchat work?
Once you download Snapchat from the App Store or Google Play, you can start using it easily. Its functionality is similar to other social networks but with unique features that set it apart.
When you open the app, the camera screen launches immediately. It is a colorful and lively app where you can upload your contacts or search for people you know by their username. You can also add someone automatically by taking a photo of their "Snapcode," a unique QR code assigned to each user.
Snapchat’s primary communication method is through photos and videos. However, it also features an engaging and intuitive chat system that uses avatars of the people you are conversing with. Depending on the words or phrases you type, the app generates fun and interesting images. To create your avatar, simply go to your profile and follow the platform’s instructions.
Additionally, Snapchat offers a wide range of photo editing tools, making it fun to experiment with filters and effects. If you send an image by mistake, there’s no need to worry—it will disappear once viewed.
What advantages does it offer for your business model?
One of the platform’s biggest advantages is its ability to make content go viral, which plays a crucial role in any advertising campaign. However, it is essential to consider the target audience for your campaign, as around 70% of Snapchat users are under 30 years old.
Likewise, Snapchat provides several benefits for your advertising strategies:
- More than 50% of its users are active daily.
- Snapchat gives your business a fresh and modern image, making it more relatable to users.
- It offers a fun way to create short news clips.
- Temporary chats help build trust and security.
- It is an excellent way to share business updates.
Snapchat delivers fresh and entertaining content, even if you are not yet familiar with its format. A marketing strategy on this platform can be a real challenge, but it is one worth pursuing.
If you have any questions about how to use this tool for your business strategy, at Econsultoria, an online marketing agency, we provide expert guidance to help you create the best digital strategies.