Today we want to tell you how to achieve and why it is so important to look for search engine optimization for your brand.
From Econsultoría, growth hacking and digital marketing agency, we want to help you boost your brand and give you the necessary tools to improve your positioning in Google search engines.
How do search engines work?
Search engines are computer systems that collect all the information that is stored on web servers.
Therefore, when a person enters a keyword, they analyze all that data and generate results in the form of links responding to that search.
What is SEO?
SEO (Search Engine Optimization) is an acronym that stands for "Search Engine Optimization". It is based on a set of strategies and techniques to make your website appear organically (that means without paying) in Internet search engines such as Google or YouTube.
6 SEO strategies that can not miss on your website
Here are the 6 SEO strategies that you can't miss if you want to optimize your website:
Create a content strategy
Create a content strategy with a calendar where you will put which days and what content to publish. This will make your website have a great presence. This way, by planning the content and the days of the week in which you will publish your followers will be more attentive and organized.
SEO strategy in networks
The more you address the networks to Google, the better your brand will be positioned. Having a presence on all social networks is essential in this sense, and all of them should lead you to the website.
Keep track of your content
It is important to measure through Google Analytics if your content is being consumed or not. This way, with the results at hand, you can shuffle and turn around if they are not working.
Find out what your keywords are
It is essential that you know what your keywords are, in order to use them and achieve better SEO positioning. Some of the tools you can use to identify them are Google Trends or Google Keyword Planner.
Focus on the customer
The more solutions you give to your buyer persona, the better you will rank in Google. Focus on solving those needs presented by your customer.
Use external links
Direct customers to links from external pages, so that they can reach your website and your content from there. This is known as backlinks.
If you want to know more about how to improve your SEO strategy for your brand, do not hesitate to ask for an online marketing quote from Econsultoria.