Social media marketing
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They set aside part of their marketing budgets to this area. Not all social networks are suitable for all businesses, but it is highlyunlikely that a company is unable to find a profitable niche among them. Those that tend to bring together the majority of companies are Facebook, Twitter and Linkedin, these being used on more than one occasion as a channel for communication, dealing with the public and as a media for advertising.
The social networks are not like any other terrain. Each one is different: what is accepted and searched for on Facebook might not be acceptable on Twitter, Linkedin, Tuenti, etc. We have to be careful because it is still public exposure for the company. Participation in the social networks must be done with care. In the same manner that that the press release written by a trainee is revised, the same happens with participation in the social networks: The trainee must not be in charge, and obviously cannot be responsible for potential errors.
Marketing on social networks is not difficult to understand. It is simply a matter of knowing the written and unwritten rules for each of these networks.
The social networks are not bound by age. The majority of Facebook users are middle-aged, and there are more and more in the 55 to 75 age group that are joining this network out of curiosity.
A social network strategy might have a zero cost, however, we have to understand that time is money and for the social networks it is mainly time: You need look no further than the average time that a Tuenti or Facebookuser is connected, this being a typical average of 90 minutes a day.
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