Having a presence in English language social networksmeans focusing on one specific English-speaking country, such as the United States, the United Kingdom, India, Australia, Canada, South Africa, Ireland, etc. Ideally, the focus should be geolocalised. Bear in mind that Americans are not captured in the same manner as New Zealanders.
Or we must also focus on all the English speaking countries if the message is not geolocalised. Furthermore, it should be considered that many peopleinteract with profiles, accounts or the pages of social network fans in English in spite of not being from an English speaking country. Therefore positioning your company in Englishwithout geolocalising towards a country means attempting to reach the whole world, including the world’s biggest market, the USA.
Competition is fierce in the most important language in the world, therefore it vitally important to choose the most interesting content for your potential customers.

If on the other hand we are looking to position our company in German language social networks, the markets we are aiming at are mainly the German-speaking areas of Switzerland, Austria and Germany.
Although it is true that they have a more uniform culture than the countries that speak Spanish, English or French, each country has its different characteristics. It is recommendable to geolocalise, but in the case of not doing so, the target will be the whole market in German, with various difficulties.
The German-speaking countries are currently the European motors, and all European businesses that hope to be leaders throughout the continent will have one of its main nucleuses in the German market.
Our objective is to provide them with content that is of interest to them in German, localise it for their opinion leaders and make your products and services known.