{"id":600,"date":"2021-08-20T09:30:53","date_gmt":"2021-08-20T09:30:53","guid":{"rendered":"https:\/\/econsultoria.net\/2021\/08\/20\/use-growth-hacking-to-increase-your-conversion-rate\/"},"modified":"2024-10-10T10:41:30","modified_gmt":"2024-10-10T10:41:30","slug":"use-growth-hacking-to-increase-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/econsultoria.net\/en\/blog\/use-growth-hacking-to-increase-your-conversion-rate\/","title":{"rendered":"Use Growth Hacking to increase your conversion rate"},"content":{"rendered":"

\u00bfConoces el pirateo del crecimiento? <\/span>Para algunos sonar\u00e1 chino y para otros estoy seguro de que han o\u00eddo hablar de \u00e9l en ocasiones, ya que es un nuevo t\u00e9rmino utilizado en marketing en l\u00ednea que est\u00e1 comenzando a surgir.<\/span><\/span><\/p>\n

Literalmente,\u00a0 <\/span><\/span>Wikipedia<\/span><\/span><\/a> \u00a0se\u00f1ala el Growth Hacking como “una t\u00e9cnica de marketing desarrollada por empresas de tecnolog\u00eda que utiliza la creatividad, el pensamiento anal\u00edtico y las m\u00e9tricas sociales para vender productos y ganar exposici\u00f3n”.<\/span><\/span><\/p>\n

\u00bfY el <\/span><\/span>pirata inform\u00e1tico<\/span><\/span><\/strong> del \u00a0 <\/span>crecimiento? <\/span><\/strong>Esta ser\u00eda la persona experta tanto en el posicionamiento como en el uso de las diversas t\u00e9cnicas, como la optimizaci\u00f3n de motores de b\u00fasqueda (SEO), sitios web anal\u00edticos, publicidad en Internet y prueba A \/ B.<\/span><\/span><\/p>\n

Algunos consideran el pirateo de Growth en lugar de un conjunto de t\u00e9cnicas, una mentalidad.<\/span><\/span><\/p>\n

Por esta raz\u00f3n, hoy voy a enumerar una serie de estrategias para Growth Hacking, \u00a1pero tenga cuidado! <\/span>No todas estas t\u00e9cnicas son para todo el negocio, pero le ayudar\u00e1n en cuanto a qu\u00e9 cosas puede hacer y qu\u00e9 puede ser \u00fatil:<\/span><\/span><\/p>\n

    \n
  1. Ventanas <\/span>emergentes inteligentes:<\/span><\/strong> cree ventanas emergentes que aparezcan en el momento m\u00e1s apropiado y que ofrezcan una buena recompensa.<\/span><\/span><\/li>\n<\/ol>\n

    Por ejemplo: una ventana emergente cuando un usuario ingresa por primera vez a su tienda en l\u00ednea que ofrece un 20% de descuento en su primera compra Herramienta:\u00a0 <\/span><\/span>List Builder<\/span><\/span><\/a><\/p>\n

      \n
    1. La venta de urgencia:<\/span><\/span><\/strong> algunas tiendas en l\u00ednea (Groupon) crearon la venta de urgencia en sus negocios. <\/span>Este es un recurso psicol\u00f3gico para vender m\u00e1s. <\/span>No solo establece un l\u00edmite de tiempo para las compras, sino que tambi\u00e9n limita la cantidad de unidades que desea vender. <\/span>Es una buena forma de fomentar la compra compulsiva.<\/span><\/span><\/li>\n
    2. Efecto sorpresa:<\/span><\/span><\/strong> Sorprenda a sus usuarios Cree siempre algo que no esperaban: un regalo, un correo electr\u00f3nico inesperado, una gu\u00eda de regalos, un libro electr\u00f3nico … Es una forma de lograr lectores (usuarios) m\u00e1s leales, ya que casi nadie lo hace.<\/span><\/span><\/li>\n
    3. Contenido exclusivo: a<\/span><\/span><\/strong> nadie le importa su bolet\u00edn si ofrece lo mismo que todos los dem\u00e1s. <\/span>Crea contenido exclusivo que puede ser de inter\u00e9s para sus lectores y con un elemento de valor.<\/span><\/span><\/li>\n
    4. No sea invasivo<\/span><\/span><\/strong> : tenga cuidado de no enviar correos electr\u00f3nicos o boletines excesivos a sus contactos. <\/span>En la pantalla de suscripci\u00f3n, d\u00e9les la opci\u00f3n de seleccionar la frecuencia con la que desean recibir sus boletines, semanal, mensual …<\/span><\/span><\/li>\n
    5. Convierta su p\u00e1gina de inicio en una p\u00e1gina de destino:<\/span><\/span><\/strong> si est\u00e1 buscando una suscripci\u00f3n, por ejemplo, cree una p\u00e1gina de destino con un buen t\u00edtulo y ofrezca una buena recompensa en el formulario de suscripci\u00f3n. <\/span>Elimine cualquier cosa que pueda distraer: enlaces, pancartas, controles deslizantes. <\/span>Si desea que dejen su correo electr\u00f3nico, simplif\u00edquelo al m\u00e1ximo y su tasa de conversi\u00f3n crecer\u00e1. <\/span>Herramienta:\u00a0 <\/span><\/span>Instapage<\/span><\/span><\/a><\/li>\n
    6. Comentarios en blogs:<\/span><\/span><\/strong> ingresa a los blogs que visitan sus clientes o clientes potenciales y agregan valor al contenido. <\/span>No olvides abandonar tu sitio web. <\/span>Los usuarios apreciar\u00e1n tu opini\u00f3n y entrar\u00e1n en tu web para verla y conocerte.<\/span><\/span><\/li>\n
    7. Cree infograf\u00edas:<\/span><\/span><\/strong> \u00a0dise\u00f1e las suyas propias y agregue el c\u00f3digo html para que otros blogueros puedan compartirlo. <\/span>Si es bueno e interesante, puede obtener muchos enlaces y hacerlo viral. <\/span>Herramienta:\u00a0 <\/span><\/span>ly<\/span><\/span><\/a><\/li>\n
    8. Remarketing:<\/span><\/span><\/strong> intenta capturar a los usuarios que han mostrado alg\u00fan tipo de inter\u00e9s previo en sus productos. <\/span>Ejemplo: si una persona ingresa a su sitio web y mira un vestido pero se va sin comprarlo, en la semana siguiente donde sea que navegue, se mostrar\u00e1 un aviso de su vestido. <\/span>Tenga cuidado de no abusar del remarketing para no da\u00f1ar su marca.<\/span><\/span><\/li>\n
    9. Intente limitar sus opciones de venta:<\/span><\/span><\/strong> se ha demostrado que cuantos menos productos encuentre el usuario, es m\u00e1s probable que compre. <\/span>Si un usuario ingresa a su tienda y se enfrenta a 50 productos, est\u00e1 abrumado y se va, as\u00ed que limite los productos que se muestran a 4 o 5.<\/span><\/span><\/li>\n<\/ol>\n

      Quiz\u00e1s parezca abrumador y no sabes por d\u00f3nde empezar, ya que estas son solo algunas de las t\u00e1cticas y hay un n\u00famero infinito de ellas. <\/span><\/span>Si necesita asistencia o soporte o si llevamos a cabo el Growth Hacking por usted, solo tiene que solicitarlo ya que estamos abriendo el mercado a nivel internacional<\/span><\/span><\/strong> . <\/span>\ud83d\ude09<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfConoces el pirateo del crecimiento? Para algunos sonar\u00e1 chino y para otros estoy seguro de que han o\u00eddo hablar de \u00e9l en ocasiones, ya que es un nuevo t\u00e9rmino utilizado en marketing en l\u00ednea que est\u00e1 comenzando a surgir. Literalmente,\u00a0 Wikipedia \u00a0se\u00f1ala el Growth Hacking como “una t\u00e9cnica de marketing desarrollada por empresas de tecnolog\u00eda… Continue reading Use Growth Hacking to increase your conversion rate<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[177],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-marketing-online","tag-conversion","entry"],"acf":[],"yoast_head":"\nUse Growth Hacking to increase your conversion rate - Econsultoria: Agencia de Growth y marketing online en Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/econsultoria.net\/en\/blog\/use-growth-hacking-to-increase-your-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Growth Hacking to increase your conversion rate - Econsultoria: Agencia de Growth y marketing online en Madrid\" \/>\n<meta property=\"og:description\" content=\"\u00bfConoces el pirateo del crecimiento? Para algunos sonar\u00e1 chino y para otros estoy seguro de que han o\u00eddo hablar de \u00e9l en ocasiones, ya que es un nuevo t\u00e9rmino utilizado en marketing en l\u00ednea que est\u00e1 comenzando a surgir. 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