{"id":4594,"date":"2021-03-16T07:26:00","date_gmt":"2021-03-16T07:26:00","guid":{"rendered":"https:\/\/econsultoria.net\/?p=4594"},"modified":"2025-04-10T07:26:57","modified_gmt":"2025-04-10T07:26:57","slug":"what-is-an-infographic-and-what-is-it-used-for","status":"publish","type":"post","link":"https:\/\/econsultoria.net\/en\/blog\/what-is-an-infographic-and-what-is-it-used-for\/","title":{"rendered":"What is an infographic and what is it used for?"},"content":{"rendered":"\n

Today we\u2019re going to take a closer look at what an infographic is, what it\u2019s used for, and how to make the most of it.<\/p>\n\n\n\n

Infographics are a fantastic tool for communicating complex messages in a clear and practical way. They are characterized by visual data presentation and show great potential for any marketing strategy.<\/p>\n\n\n\n

Since their appearance, they\u2019ve become an essential communication resource. And today, visual content dominates. So if you want to learn more about what an infographic is and what it\u2019s used for, keep reading.<\/p>\n\n\n\n

What is an infographic?<\/h2>\n\n\n\n

An infographic is a visual representation of data that conveys a message in a different, dynamic way. It\u2019s a very effective communication tool since the human brain processes and remembers images more easily than plain text.<\/p>\n\n\n\n

Infographics aim to simplify content to make it easier and quicker to understand by using a combination of images, charts, and text to create visual impact.<\/p>\n\n\n\n

What is it used for?<\/h2>\n\n\n\n

Infographics help communicate content clearly and directly across different platforms, such as websites, posters, social media, brochures, and more. Now that you know what an infographic is, here are some common purposes for using this powerful format:<\/p>\n\n\n\n

    \n
  1. To explain a complex topic or procedure<\/li>\n\n\n\n
  2. To grab users\u2019 attention<\/li>\n\n\n\n
  3. To improve a marketing strategy<\/li>\n\n\n\n
  4. To increase website traffic<\/li>\n\n\n\n
  5. To boost the visibility and reach of your products or brand<\/li>\n\n\n\n
  6. To generate engagement on social media<\/li>\n\n\n\n
  7. To serve as an educational or presentation resource<\/li>\n\n\n\n
  8. To raise awareness about a situation or issue<\/li>\n\n\n\n
  9. To compare different processes<\/li>\n\n\n\n
  10. To display research findings<\/li>\n<\/ol>\n\n\n\n

    Types of infographics<\/h2>\n\n\n\n

    There are many types of infographics, depending on their purpose, format, or intent. However, they can generally be grouped into three categories:<\/p>\n\n\n\n

      \n
    1. Static<\/strong>: Information is presented in a fixed format, often as a single, well-organized layout.<\/li>\n\n\n\n
    2. Dynamic<\/strong>: Presented in video format.<\/li>\n\n\n\n
    3. Interactive<\/strong>: Designed to encourage user interaction.<\/li>\n<\/ol>\n\n\n\n

      Elements of a good infographic<\/h2>\n\n\n\n

      Creating an infographic involves more than just visuals \u2014 the goal should be to make an emotional connection with the audience. To achieve that, keep these key elements in mind:<\/p>\n\n\n\n

        \n
      1. Content<\/strong>: It should be high quality and relevant to your audience.<\/li>\n\n\n\n
      2. Title<\/strong>: Make it creative and attention-grabbing to encourage reading.<\/li>\n\n\n\n
      3. Branding<\/strong>: Include contact info, sources, logos, etc.<\/li>\n\n\n\n
      4. Design<\/strong>: Use a clear structure adapted to your audience\u2019s needs and comprehension level.<\/li>\n<\/ol>\n\n\n\n

        5 tools to create infographics<\/h2>\n\n\n\n

        Today, there are plenty of easy and intuitive tools to create infographics \u2014 even if you\u2019re not a designer. Here are some of the most popular ones:<\/p>\n\n\n\n

        Piktochart<\/strong><\/h3>\n\n\n\n

        Piktochart<\/a> makes infographic design simple by offering customizable templates. Once you upload your data, you can tweak the design and color palette. It\u2019s a great way to get familiar with design. The free plan allows up to five visuals, but you\u2019ll need a paid plan to remove the watermark.<\/p>\n\n\n\n

        \u25b6\ufe0f Watch how Piktochart works<\/a><\/p>\n\n\n\n

        DesignCap<\/strong><\/h3>\n\n\n\n

        DesignCap<\/a> is a free and easy-to-use infographic maker with a wide variety of templates (though some premium ones require payment). It offers icons, illustrations, stock images, and the ability to upload your own. The free plan allows five JPG exports, while the basic plan ($4.99\/month) gives unlimited access to high-resolution exports in PNG and PDF.<\/p>\n\n\n\n

        Canva<\/strong><\/h3>\n\n\n\n

        Canva<\/a> is a well-known design tool perfect for everything from flyers to presentations \u2014 and yes, infographics too. It provides a huge library of images, icons, fonts, and design tools. You can use it for free, with plenty of free design elements, and access premium content for around $1 per item.<\/p>\n\n\n\n

        Infogram<\/strong><\/h3>\n\n\n\n

        Infogram<\/a> is a fantastic free tool offering a wide selection of charts, tables, and maps, plus the ability to add images and videos. It uses a spreadsheet-style interface to input and edit data, which automatically updates the design.<\/p>\n\n\n\n

        Once done, you can publish your infographic on Infogram\u2019s site, embed it on your own website, or share it on social media. Pricing ranges from a free Basic plan to Pro ($19\/month), Business ($67\/month), Team ($149\/month), and Enterprise (custom pricing). Annual billing includes a 24% discount.<\/p>\n\n\n\n

        Adobe Spark<\/strong><\/h3>\n\n\n\n

        If you want to create infographics quickly for social media, Adobe Spark<\/a> is ideal. It includes over 10,000 templates and thousands of royalty-free images to enhance your designs.<\/p>\n\n\n\n

        Its drag-and-drop editor starts with a preset template \u2014 just browse, select one, and begin editing. You can add backgrounds, change text, insert icons, and even include your logo. Once your design is finished, you can resize it for the desired social platform and download it to help it go viral.<\/p>\n\n\n\n

        Be sure to try them out, and let us know what you think! \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

        Today we\u2019re going to take a closer look at what an infographic is, what it\u2019s used for, and how to make the most of it. Infographics are a fantastic tool for communicating complex messages in a clear and practical way. They are characterized by visual data presentation and show great potential for any marketing strategy.… Continue reading What is an infographic and what is it used for?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[375,327],"class_list":["post-4594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-herramientas-en","tag-marketing-online","entry"],"acf":[],"yoast_head":"\nWhat is an infographic and what is it used for? - Econsultoria: Agencia de Growth y marketing online en Madrid<\/title>\n<meta name=\"description\" content=\"What is an infographic and how can we use it, along with tools to create one without design skills. 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