SMEs can perfectly make intelligent use of the tools freely available on the market. The problem is knowing how to use them, proposing reports and solutions for problems. The communication between the marketing department and those in the IT department is fundamental for making the necessary changes and adaptations.
The tool should be as powerful as the analysis performed of the data obtained. This allows us to make the advertising as profitable as possible, improve the usability of the website, and even the services. We can prioritise the more profitable elements. We will better understand our target public. Detect opportunities for improvement and business opportunities; better analyse performance indicators: KPIs(key performance indicators).
This basically consists of the definition of the conversions (record, contact, sale, form, call, etc.), their measurement, knowing from where these users that have converted come from and in decision making in accordance with the data we have.
We can improve the conversion processes by detecting where the users go during the purchase process. We can see what it is that users do when they almost carry out a conversion. And A/B testing can be performed to improve a form, record, or the purchasing process.
Web analytics is an ideal complement for SEO and analyses PPC and display advertising, our social channels, etc
After establishing everything necessary to be able to analyse the results of the different campaigns and channels, all the reports necessary are made available to the company. You will be able to understand what the real situation of the company is using a simple scorecard.
Afterwards, the necessary changes for the web analytics audit will be implemented.
Calle Ramón Areces 14
28030 Madrid
668.885.955
