Online Reputation – ORM

The prestige of your online brand, whether personal or corporate, is the online reputation, which is currently all the rage. We have no influence on this reputation whatsoever: It is generated together by all the other people.

The overexposure to which we are subjected generates favourable and unfavourable opinions. These opinions are separate to the message that we are sending, and they are always going to be produced. We must build the reputation from all the sources that are of interest to in accordance with the indicated objectives.

Rumours can taint a good personal or corporate reputation within a short space of time. It is for this reason that it is interesting to control what is said about us on the net. Quick identification of the problem will give us a quick solution.

We all know that social networks are increasingly used by human resources departments in the same manner that many of us make use of the searches to see what is being said about the product or service we are interested in before contracting a service or purchasing goods. How often have you not bought something or attended an event because of what you have read on the internet?

However, not everything is negative, much of it is positive. The opportunities to achieve positive things are great. Customers will be our best ambassadors if we give them the best possible service. People want to boast about how well they shop, how cheap they shop or how well such and such company treats them you because you are telling them that you are on their side.

The On-line Reputation has different phases: monitoring and investigating the on-line reputation. Some call it SERM or Search Engine Reputation Management.

The easiest way to encourage positive mentions about names and brands is for the actual person or corporation to generate this content: If we write about it ourselves, no-one will need to invent it.

On-line reputation crisis managementrequires an in-depth knowledge of corporate communication on the internet, considering that situations involving a reputation crisis have many nuances. The way to control these problems is quite different to what happens in the off-line world in that we are dealing with people instead of media.

When faced with negative results for the brand, product or person in search results, we are then talking about negative web positioning. This is a reactive strategy, which is more difficult and requires more time when we make an effort to control the first results in the searches for our brand, product or name through our own initiative and without any apparent problem.

Made to measure SEO plans

If your webpage or your company needs special web positioning due to urgency or difficulty, then we can help you.

Our plans adapt to client needs and comprise mainly the following actions:

  • The strategy can be monitored, optimised and focused on all the key wordsyou require. You can choose them yourself or we can propose our options for you to choose from. But you will always have the final say.
  • Strategies to achieve the quantity and quality of links that your website needs.
  • Monthly control and positioning analysis based on the initial stage and compared to the progress of the natural positioning.
  • Detailed guide for optimising your website. We indicate the specific actions that you must perform.
  • Optimisation of HTML code.
  • Server optimisation.
  • Optimisationand positioning on Local Google.
  • Initial analysis + extensive market study + Business plan.
  • Monitoring of statistics through Google Analytics. We study the profitability of the different sources of traffic.
  • Everything you need. We look for solutions to your problems.

Online reputation crisis

Are you suffering from an online reputation crisis?

Don't worry, we can help you solve your problem. It is very common for people, companies or brands to receive masses of bad reviews, and for these bad reviews to linger, unfairly affecting the affected party. This is where we take action.

  • Initial study of the overall situation. Placing all the tools within your reach in a single report.
  • Proposal of actions to reverse the situation.
  • Analysis of the actions taken.
  • Creation of a protocol to avoid a repeat of these crisis situations.

The basis is very easy to see and complicated to execute:

What do we communicate?
When do we communicate?
To whom do communicate?
How do we communicate?
Where do we communicate?
Why do we communicate?

Using the answers to these questions we can form a plan, execute it and solve the problem.

On-line reputation crisis managementrequires an in-depth knowledge of corporate communication on the internet, considering that situations involving a reputation crisis have many nuances. The way to control these problems is quite different to what happens in the off-line world in that we are dealing with people instead of media.

When faced with negative results for the brand, product or person in search results, we are then talking about negative web positioning. This is a reactive strategy, which is more difficult and requires more time when we make an effort to control the first results in the searches for our brand, product or name through our own initiative and without any apparent problem.

Related services

  • Web Positioning

    The most important aspect of website positioning is strategy, especially in the mid-to-long-term. To do this, we propose developing a strategy in line with the marketing of your company.

  • Web Analytics

    Web analytics is already a fundamental element of a good many major companies. SMEs can perfectly make intelligent use of the tools freely available on the market

  • Online Reputation – ORM

    The prestige of your on-line brand, whether personal or corporate, is the online reputation. Let us help you improving it.